Thursday, September 16th, 2010 | 12:00PM - 02:00PM PST
Event Topic
Connect With Women Clients Sponsored by: CPS Life Underwriting
Overview
In America, women control approximately $7 trillion in consumer and business spending, and own 51% of the private wealth. They are also often the most vocal advocates of a business's services. In fact, women are twice as likely as men to make referrals. Those producers who can leverage female communication styles forge stronger client relationships, optimize referrals, and close more sales.
That is why CPS Insurance Services and Genworth Financial are offering an exclusive luncheon workshop designed to help you achieve your business goals by focusing on this important market segment.
Holly Buchanan, our special guest speaker, has almost 20 years of marketing experience. She has worked with hundreds of clients all over the world, in all advertising mediums, including her current focus – marketing to women. From 2003-2008, Holly worked with FutureNow, a digital optimization company, helping clients like GE Healthcare, HP, Waterford, and Genworth Financial. The following key concepts will be shared;
Recognizing the importance of the women's market segment
Tools and techniques to build your business by forging strong client relationships, retaining clients, and getting better referrals
Key drivers behind women's decision-making process
How this workshop will benefit both male and female advisors regardless of experience levels
And, Much more!
Don't miss this opportunity to learn more about how to retain your best clients, get better referrals, and build your business. Lunch to be provided. Space is limited to 35 attendees.
Moderator(s)
Holly Buchanan –
Co-Author of , Special Guest Speaker Richard Nefzer, Justin Shipman, and Ken Herlihy –
Life, Annuity and Long Term Care, Genworth Laura Butler –
Sales & Marketing, CPS Life Underwriting
Additional
Information
Please contact CPS Life Underwriting 800-326-5433 ext. 151
Registration
18551 Von Karman Ave., Suite 150 /
Irvine, CA 92612
Phone 949.863.0700 Fax 949.863.9318
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