Most consumers believe that accidents are the primary cause of disabilities, but research shows that over 95% of disabilities are not work related; therefore workers’ compensation cannot be used.
Here are what consumers tend to believe versus the real facts:
- 37% have never thought about how they would protect their income if they got sick or hurt.
- Approximately 42% believe that they just need their sick leave and vacation days if disability were to strike.
- Their own “personal odds” of becoming disabled are 1 in 100, when in fact 1 in every 4 Americans in the workforce will become disabled.
- “Cancer is the leading cause of disability.” In reality, Musculoskeletal/Connective Tissue Disorders are the leading cause of disability at 28%, while cancer is the second leading cause at 15%.
As you can see from these statistics, it is crucial to educate consumers about the risk of income loss and how to better prepare for it.
Nearly 70% of consumers think that it’s important to start planning for a loss of income at any age – so there’s certainly an opportunity to connect with young consumers on how they intend to plan and maintain their financial independence if an illness or injury prevents them from earning an income.
Visit the CDA Website for more information about this specific survey, and contact your DI Sales Rep to learn more about marketing and selling Disability Income insurance.