Don’t let the topic of long-term care intimidate you out of a potential sale.

With November being Long-Term Care Insurance (LTCi) Awareness Month – it’s time to make sure you have a plan in place to discuss possible options with your clients.

A Controlled Executive Bonus Plan is an agreement between an employer and its key employee(s) to provide a death benefit, supplemental income, and now includes long-term care benefits.

Four potential client profiles for Asset Based LTCi.

Identifying your clients’ top priority and primary concern will help you implement the right strategy and solution to plan for their long-term care needs.

Explain how LTCI will help protect their retirement funds and close the sale with these simple conversation pointers.

In order to ignite desire in a client, an advisor must be able to humanize “the need” through personal stories, experiences, and emotions – something the buyers can connect with while coming to a decision.

A brief review of one or two insurance company underwriting guides will provide the basic questions one needs to ask prospects and clients for a smoother process.

Instead of trying to persuade the client to purchase what they view as unnecessary protection, why not propose a plan that offers additional layers of protection for scenarios that they do view as likely.

LTC Insurance is often the missing piece in many financial plans – and tax preparation provides the opportunity for your clients to review their financial plans and identify any gaps in their coverage.