While the conversation is not exactly an easy one to have, a discussion of Long Term Care planning with loved ones is something that should not be put off.

In order to ignite desire in a client, an advisor must be able to humanize “the need” through personal stories, experiences, and emotions – something the buyers can connect with while coming to a decision.

Asset Based LTCi is designed to help protect your clients’ assets by using the safety of whole Life Insurance. With a guaranteed premium, your clients will receive a guaranteed amount of Life Insurance that can be applied to their LTCi expenses.

A brief review of one or two insurance company underwriting guides will provide the basic questions one needs to ask prospects and clients for a smoother process.