Asset Based Long-Term Care (LTC) with Guaranteed Premiums paid for life is here.

Everyone is looking for ways to save, which is why now is a good time to talk to prospective clients about the tax advantages of purchasing LTCi. 

Because LTC planning can be a very emotional process for people, it’s important to be cognizant of the various personal reasons why people buy LTC Insurance protection and to dig for those needs and concerns early in conversations with each client.

Understand that your clients may not bring up the need to plan for Long-Term Care on their own.

While nursing homes and assisted living are popular, there is no place like home – 80% of all LTC is provided in the home, either at the home of the person receiving care or at the home of a family member.

Since the future estimated average cost for multiple years of care can be quite high, it’s important that both you and your client don’t view LTC Insurance coverage as an all-or-nothing proposition.

According to a survey of LTC policyholders, 78% said they had a family member or friend who needed LTC services. So your story may prompt prospective clients to recall stories of their own.

It is best to be prepared and understand the claims process so you are fully prepared to help your clients put their LTCi policies into action.

Long-Term Care can be a tough subject. Often times, you have to do a little detective work to ensure your cases are processed through Underwriting quickly.