Everyone is looking for ways to save, which is why now is a good time to talk to prospective clients about the tax advantages of purchasing LTCi.  They’re sure to be more receptive when they learn that purchasing the coverage they know they need also can help them reduce their tax bill.

While your clients have more choices than ever before, it is vital to be aware of the associated costs in order to build a better asset protection plan.

If you are new to the Long-Term Care market or you only sell a few policies a year, it is time to focus your energy on a product that has a lot of potential. 

Having the ability to show your client various benefit combinations allows you to tailor a policy that meets their needs while staying within their budget.  And that gives you a competitive advantage in the LTCi marketplace.

Rather than focusing your sales presentation on benefits and features of the policy, focus your conversation on how the need for LTC can impact the client’s family.

With women living longer, and providing more caregiver services, they become more vulnerable to long-term care issues. Now is the perfect time to increase your focus on existing and potential female prospects to expand your LTC Insurance business.

This opportunity allows you to approach any type of small business because you are able to offer a money saving solution.

Because LTC planning can be a very emotional process for people, it’s important to be cognizant of the various personal reasons why people buy LTC Insurance protection and to dig for those needs and concerns early in conversations with each client.

Understand that your clients may not bring up the need to plan for Long-Term Care on their own.  It’s up to you to help them secure their future and ensure they have the financial resources should they ever need care.

While nursing homes and assisted living are popular, there is no place like home – 80% of all LTC is provided in the home, either at the home of the person receiving care or at the home of a family member.