While nursing homes and assisted living are popular, there is no place like home – 80% of all LTC is provided in the home, either at the home of the person receiving care or at the home of a family member.

Since the future estimated average cost for multiple years of care can be quite high, it’s important that both you and your client don’t view LTC Insurance coverage as an all-or-nothing proposition.

According to a survey of LTC policyholders, 78% said they had a family member or friend who needed LTC services. So your story may prompt prospective clients to recall stories of their own.

It is best to be prepared and understand the claims process so you are fully prepared to help your clients put their LTCi policies into action.

Long-Term Care can be a tough subject. Often times, you have to do a little detective work to ensure your cases are processed through Underwriting quickly.

An LTC insurance policy is only as expensive as you make it. Flexibility in plan design and product features enables this coverage to be available to meet most budgets.

As an agent, it is your job to be thorough when completing the application in order to get your client the best offer available.

Now is the time to start having conversations with your clients about LTC planning, the risk of depending on government programs, and how those programs differ from private LTC insurance.

Who will need it and for how long, how much it will cost, the state of the long-term care insurance marketplace, and the toll on caregivers.

Adapting your approach to the new market will not only demonstrate that you are responding to changing trends, but will ultimately help to increase your LTC Insurance business.