Because LTC planning can be a very emotional process for people, it’s important to be cognizant of the various personal reasons why people buy LTC Insurance protection and to dig for those needs and concerns early in conversations with each client.

Understand that your clients may not bring up the need to plan for Long-Term Care on their own.  It’s up to you to help them secure their future and ensure they have the financial resources should they ever need care.

While nursing homes and assisted living are popular, there is no place like home – 80% of all LTC is provided in the home, either at the home of the person receiving care or at the home of a family member.

Since the future estimated average cost for multiple years of care can be quite high, it’s important that both you and your client don’t view LTC Insurance coverage as an all-or-nothing proposition.

It is best to be prepared and understand the claims process so you are fully prepared to help your clients put their LTCi policies into action.

No can predict the future, but if the need for long-term care should arise, how much would it cost – and how would your client pay? 

Long-Term Care can be a tough subject. Often times, you have to do a little detective work to ensure your cases are processed through Underwriting quickly.

According to a survey of LTC policyholders, 78% said they had a family member or friend who needed LTC services. So your story may prompt prospective clients to recall stories of their own.

Long-Term Care Awareness Month is a great reminder to families to discuss proper planning and the possibility of needing extended care.