Instead of trying to persuade the client to purchase what they view as unnecessary protection, why not propose a plan that offers additional layers of protection for scenarios that they do view as likely.

According to the American Association for Long Term Care Insurance, 26% of LTCi policies are sold to people age 45 to 54.

The main goal of storytelling is to get prospective clients to visualize themselves needing LTC at some point, how great they will be taken care of, and how costs will be covered.

Many people visualize long-term care as uprooting to a nursing facility – but plans allow for 100% of the benefits to be paid at home, allowing clients to stay with loved ones in an environment they’re used to.

Learn about a new opportunity and how to save your California clients 15-50% off their Long-Term Care premiums.

Use this simple concept to demonstrate the value of purchasing a Long-Term Care policy that includes a built-in cash benefit.

The “younger” segment of the LTC Insurance market (people age 45-55) represents a great opportunity to expand your business. But to be successful, it’s critical to understand their unique needs and concerns around buying coverage.

Join us for a quick, 20-minute webinar to learn about the four different types of Long-Term Care plans.

Do your clients have “idle money” you don’t know about? Consider reallocating a portion of these assets into a linked benefit solution.

Today’s LTCi policies contain many benefits that will help your clients remain at home: access to a care coordinator, respite care to give volunteer caregivers a break, homemaker services, caregiver training, as well as extra funds to help pay for home modifications, medical alert systems or durable medical equipment.