Long term care is often perceived as a difficult subject to discuss, but the ultimate goal – financial security – is the same as with any other type of insurance or investment that you currently offer your clients.

A Controlled Executive Bonus Plan, also known as a Restrictive Executive Bonus, or Section 162 plan, is an agreement between an employer and its key employee(s) to provide a death benefit, supplemental income, and now includes long-term care benefits.

Four potential client profiles for Asset Based LTCi.

Who will need it and for how long, how much it will cost, the state of the long-term care insurance marketplace, and the toll on caregivers.

Perhaps asset-based long-term products are the vehicle that allow employers to give key people something to look at after their employment for more than just the time of day.

While your clients have more choices than ever before, it is vital to be aware of the associated costs in order to build a better asset protection plan.

Explain how LTCI will help protect their retirement funds and close the sale with these simple conversation pointers.

Kill two birds with one stone with a joint life product, which not only protects your client and his/her spouse, but also uses the same funds to do so.

Chances are, you already have clients who could be excellent contacts to expand your LTCI worksite business.