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Vitality Life Insurance

A Whole New Approach to Life Insurance that Rewards Customers for Healthy Living

For the first time, your clients can protect the ones they love and be rewarded for living a healthy life.

Life insurance with the John Hancock Vitality program can differentiate you in the market, help you grow your business, and offer clients a meaningful and affordable solution that can benefit them throughout their lifetime.

Life insurance with the John Hancock Vitality Program offers significant premium savings and rewards, while helping your clients live a longer, healthier life. It's easy to get started:

1. Accumulate Vitality Points

Clients earn Vitality Points by completing simple everyday activities to stay healthy, like going to the gym, getting annual health screenings, staying tobacco-free, and more!

2. Achieve a Vitality Status

Each year, clients earn a Vitality Status based on the number of Vitality Points they accumulate (Bronze – 0 points, Silver – 3,500 points, Gold – 7,000 points, and Platinum – 10,000 points).

3. Enjoy Savings and Rewards

The higher a client's Vitality Status, the more they can save on premiums and the greater their rewards and discounts.
About Vitality
To bring this new program to life, John Hancock has partnered with Vitality, the global leader in integrating wellness rewards with life insurance products. Vitality collaborates with organizations around the world to create interactive, personalized programs. Vitality’s online tools help millions of members identify and track their health and lifestyle goals, and their Vitality Institute offers insightful resources and research on health and well being.

By offering the John Hancock Vitality program, we believe our customers can achieve healthier lives, too.

Live More Magazine - Summer Edition

Live More helps John Hancock Vitality clients optimize their experience and increase engagement with the program. The summer issue, available exclusively to Vitality members, features a wide range of articles, recipes and tips from health and nutrition experts, including some great ideas on how to stay healthy on vacation.

Live More is designed to encourage and motivate John Hancock Vitality members to live healthier and more rewarding lives. Check out the Live More Summer Edition and share the link with your clients today!

Share Your Vitality Story

Resources & Tools

Additional Information

Find additional assets on the John Hancock Vitality landing page including; product guides, prospecting tools, sales flyers, white papers, videos and in-depth marketing materials for producer and consumer.

John Hancock Vitality Materials

Life Sales Team